Digital/Performance Marketing Specialist

Located in Bangalore, Karnataka, India
ABOUT THIS JOB

N.A

Full Time

Cloud Consulting & Training

Private Limited

SKILLS

digital marketing paid campaign Fackbook Ads InstaAds GoogleAds Retargeting

JOB DESCRIPTION

 

We are looking for a passionate digital / performance marketer for our organisation who has a wide range of experience across performance marketing / digital marketing landscape. The ideal candidate should be an expert in planning and executing high impact paid campaigns, create & manage digital assets that can lead to business growth. The performance marketer should love working with various marketing tools, tinker with them to continuously adding value to the marketing campaigns.  

 

Key Responsibilities:

• Manage full stack of Paid Advertising - SEM, Display, 3rd Party Ads, Native advertising, LinkedIn, Facebook, affiliate etc.

• Own the complete end-to-end setup of paid search and online advertising campaigns (including account creation, set-up structure, ad development, keywords list, launch plan, and key metric identification).

• Analysis of the Analytics & AdWords account on campaign performance (Clicks, CPC, CTR, Conversion, clicks to Conversion, Ad Positions, Ad performance, Keyword Optimization, Spends, ROI, Location Targeting and all other campaign variables) and recommend and implement changes to the campaigns.

• Focus on Keyword research to product Optimal CTRs, continuously expand keyword list, gain high quality scores and improve existing PPC campaigns.

• Understanding of Static, Dynamic Re-marketing strategies, RTB Remarketing solutions on Web & Social media & Affiliate.

• Full-funnel A/B testing and conversion rate optimization experience, from landing pages to user onboarding flow to email remarketing to maximize qualified leads.

• Experience on working on CMS like WordPress & good hands-on CRM is must.  

• A good hold on on-page, off-page SEO activity and Develop and execute successful SEO strategies for better website performance & keyword rankings.

• Implement SEO best practices during content creation, including NLP and provide optimization strategies to increase click rank/search relevancy.

• Review technical SEO issues and recommend fixes. Recommend changes to site architecture, content, metadata, filters, linking, dictionary/synonyms etc.

• Propose new campaign ideas and manage the online creatives and landing page/website designs with design team.

• Actively scout for new channels/platform in the online advertising space and continuously come up with new campaign ideas.

 

Desired Skills:

• Min 6-8 years’ overall experience in performance marketing with some experience in the e-learning /education domain selling SAAS products.

• Google AdWords Specialist (Google AdWords Certified (GAP) professional will be preferred)

• Proven track record in creation and execution of successful performance marketing plans that are creative, engaging, testable, and highly analytical

• Past experience with multiple CRMs

• Expert in AdWords, Facebook Ad Manager etc and other social and search engine ad platforms

• Knowledge of SEO, SEM, PPC, Lead Management platforms etc and marketing analytics

• Good awareness of marketing tactics such as paid search, remarketing, behavioral targeting, audience segmentation and automated marketing

• Savvy with analytics platforms (e.g. Google Analytics, KISS metrics, Omniture etc.)  

• Knowledge and experience in using a Marketing Automation software (like LeadSquared/Hubspot/Marketo) is a plus

 

CloudThat at a glance
  • Team of >500 people
  • Located in Bangalore, Karnataka, India
About CloudThat
CloudThat is focused on quickly empowering IT professionals and organizations with leveraging Cloud, Big Data & IoT. Founded by Bhavesh Goswami, an ex-Amazonian who was part of the AWS product development team, he brings in vast experience in IT Training and Consulting business which allows us to deliver high quality consulting services with best industry practices.  Till date we have trained more than 3,00,000+ IT professionals and conducted corporate training for some of the fortune 500 companies which include Accenture, Infosys, Fidelity, HCL, Intuit, GE, TCS, HP, SAP, Oracle, Western Union, Philips, Flipkart, L&T and Samsung, just to name a few. We have provided consulting in Cloud, AI/ML, DevOps, Big Data, and IoT to fortune 500 companies and startups alike. We have presence in Bengaluru, Mumbai, Pune, USA & UK and we offer on-site and prescheduled public batches in different IT-centric cities of India and Overseas. CloudThat is an AWS Consulting Partner, Microsoft Gold Partner, Google Cloud Partner, Red Hat Certified Training Partner, MongoDB Ready Partner, and part of Kryterion Testing Network.  Our consulting offerings are on AWS, Azure, Google Cloud, Red Hat, AI/ML, MongoDB, Chef, Docker, Big Data, DevOps, Cloud Computing Security & Analytics and IoT. To know more about CloudThat, please visit www.cloudthat.com
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